Companies with heart outperform S&P 500 brands
Do companies with heart make money? The answer is unequivocally, yes. Purpose-led companies see shareholder returns of 1,681% vs. the S&P’s 118% over 15 years. But purpose drives more than profit, 79% of employees who work for purpose-driven companies like Patagonia, Whole Foods, and Southwest Airlines say they love their jobs. And 91% of consumers around the globe would rather buy from a brand that supports positive impact than from one that doesn’t. Companies with heart are loved by everyone, deliver superior financial results and make the world a better place.